Wales-based road safety innovation company, Road Safety Designs, has appointed experienced business leader and investor, Simon Bailey, as a Management Consultant.
The former Director of Motorcare Motor Factors will be joining the firm, chaired by Sir Stanley Thomas OBE, the Welsh businessman and property developer best known for founding Peter’s Food Services.
Abergavenny-based Motorcare Motor Factors was founded in 1984 by Simon’s father, Allen Bailey, as an accessory and parts retail store. Simon and his brother, Justin, worked with their father to steadily grow the business over the subsequent 18 years.
In 2002, the brothers took over the company, creating a car parts giant with locations in South Wales, Powys, Herefordshire and Gloucestershire, before selling it in 2018 to Alliance Automotive UK, a subsidiary of GPC, one of the world’s largest automotive replacement parts companies, with its headquarters in Atlanta, Georgia.
Using his experience of working in the automotive aftermarket, Simon will work closely with Founder and Managing Director of Road Safety Designs, Stephen Wornham and Commercial Director, Carol Gillanders to help the company deliver its international strategy.
Best known for its first product, the BriteAngle LED Warning Triangle, the Penarth company went from strength to strength last year, having won multiple awards including Export Business of the Year in the Welsh SME Business Awards and Fleet Safety Product of the Year in the Brake Fleet Safety Awards 2019.
In August, it also secured an export contract with Australian distributor, Dometic, potentially worth £250,000. The deal came following a meeting in Sydney as part of a Welsh Government trade mission.