For customers getting bored with their SUV or just plain put off by the ever increasing number of them on roads worldwide, perhaps it’s time to move on to the tried and trusted, more exclusive and traditional large estate, suggests David Miles. Despite manufacturers putting all their eggs in one basket pushing out SUVs of all sizes, there remains the opportunity to go the estate … [Read more...]
Weekend roadtest: KIA Optima 1.6 CRDi 2
From being an also ran when launched in the UK in 1991, Kia has become a serious challenger to the best from Japan and mainland Europe, and the latest Optima saloon is a good example of why their rivals should worry,writes Robin Roberts. Built for a target audience and not necessarily down to a price, the Kia Optima saloon – a Sportswagon estate is also available in more versions – is … [Read more...]
Kia keeping eyes on balls and other things
As the World Cup kicks off this week, David Miles looks at the rise of one of its major supporters and a global player among the car makers- Kia. Brand awareness through sponsorship is vital in these days of a very competitive and sometimes struggling new car market with diesel emissions and uncertainty over Brexit the latest issues to unsettle buyers. Kia, founded in 1946 in South … [Read more...]
Sunday drive: Kia Optima saloon
Sales of D-Segment models in the UK are hard work even if you are classed as a premium brand manufacturer offering such models as the Audi A4, BMW 3 Series, Mercedes-Benz C-Class and from the UK the Jaguar XE. Only the heavily advertised Merc C-Class is in the UK’s top ten new car sales chart thanks to its low PCP/lease finance offers. Non-premium brand models in this sector include the Ford … [Read more...]
