Partnerships between automotive manufacturers are now commonplace as they share costs to bring to market more and more lower exhaust emission models, writes David Miles. They're needed to meet tightening CO2 targets and avoid financial penalties if overall range emissions fail to meet new targets. One of these emerging partnerships is between Japanese brands Toyota and Suzuki. Toyota is … [Read more...]
Kia keeping eyes on balls and other things
As the World Cup kicks off this week, David Miles looks at the rise of one of its major supporters and a global player among the car makers- Kia.Brand awareness through sponsorship is vital in these days of a very competitive and sometimes struggling new car market with diesel emissions and uncertainty over Brexit the latest issues to unsettle buyers. Kia, founded in 1946 in South … [Read more...]
