Euro Car Parts has opened a branch at Parc yr Afon, Glan yr Afon Industrial Estate, Aberystwyth.
The 7,660 sq ft (712 sq m) unit, which will have 14 staff, has been taken on a ten-year lease from Afan Construction Limited.
Customers will have ready access to 18,000 lines of stock, as well as 45,000 stocked parts within two hours from the Swansea hub.
Six vans will provide a six-day delivery service to the Aberystwyth area as well as Machynlleth and Llanybydder.
Martin Gray, CEO of Euro Car Parts, said, “This new branch will allow us to cover the midlands of Wales, providing 30-45 minute deliveries, a service we believe will be unrivalled in the area.
“In addition, Aberystwyth will have a dedicated Customer Service Supervisor to provide the best possible experience for our retail clients.”