Prestone will continue backing of Britain’s premier rallying series into the 2018 season.
Prestone’s first foray into the MSA British Rally Championship was announced in January and since then the brand has actively supported the British Rally Championship throughout the season.
Prestone’s high-profile support has already enhanced the pioneering company’s reputation and visibility, with prominent exposure being generated through the BRC’s far-reaching TV, media, online and social media channels.
This is further strengthened by its strong on-event branding and unrivalled spectator engagement, including the popular Prestone Rally Simulator where rally-goers have the opportunity to beat the BRC professionals and pick up some fantastic prizes.
Prestone products are the perfect match for the challenging conditions of the British Rally Championship, as the brand quite literally ‘Excels in Extremes’.
Prestone is backing up those claims first-hand, with its products being used by the top teams in the Service Park in 2017. From the damp and rough Scottish forests to the sun-kissed asphalt in Ypres, Prestone’s products have stood up to the variety of conditions and helped crews to spray the podium champagne at the end of each event.
“We are delighted that Prestone has seen the value and success that the partnership with the BRC offers,” said Ben Taylor, Managing Director of championship organiser International Motor Sports.
“The Prestone team have really rolled their sleeves up and got stuck in to supporting the championship – engaging with our teams, events, competitors and spectators – and next month they will even take the BRC into Tesco with a new dual-branded pack.
“To secure the continued backing of such a major brand is a huge endorsement for us and enables us to push forward with the development of the championship to make it even stronger in 2018.”
Next year’s six-round series will visit six countries and conclude with Wales Rally GB in October 2018.