The main models offer enhanced specification while being cheaper or at carry-over levels.
Prices start at £17,930 for the Focus Style – £2,300 below the model it replaces. Focus Zetec and ST-Line – together representing 55 per cent of sales – are now £850 and £250 less respectively.
The new Focus range will comprise seven variants from launch. Starting with Style (at £17,930), the range moves through Zetec (£19,300), ST-Line (£21,570), ST-Line X (£24,050), Titanium (£21,550), Titanium X (£22,820) and Vignale (£25,450).