The first model on sale will be a compact SUV designed for young, urban, progressive-minded customers, and will meet the needs and expectations of European private and fleet buyers in terms of design, quality, dynamics and crash worthiness, using a new R&D centre in Europe.
This car will be revealed globally in pre-production form for the first time at the Frankfurt Motor Show (IAA), on 12 September 2017. Chery is evaluating the sales opportunity in key markets, ahead of setting up a European sales operation in co-operation with import and distribution partners.
“In just a few years we intend to start selling a family of vehicles in European markets across multiple segments, with power supplied by a range of electrified powertrains,” explained Chery CEO Dr. Anning Chen at Chery Automobile Co., Ltd. The company has indicated that it plans to sell a range of hybrid electric vehicles (HEVs), plug-in hybrid electric vehicles (P-HEVs) and battery electric vehicles (BEVs).