A new platform called CarWizz enables automotive retailers to take back control of online vehicle sales and significantly reduce ageing new car stock.
By only advertising list price figures for stock vehicles, CarWizz returns full control of negotiations and deal quality to retailers while also facilitating lower operating costs and informing future stock purchases.
Online buying trends have created expectations of immediacy among customers that can only be satisfied timely through physical stock rather than factory orders.
CarWizz focuses negotiations on a specific readily-available vehicle rather than something any retailer of that marque can supply, leaving subscribers in a stronger negotiating position than would be the case with a referral from a brokerage site.
Michael Lowdell, co-founder of CarWizz, considers this a core appeal, “the CarWizz platform bridges traditional and online retailing in a way that returns control of customer relationships to retailers and integrates negotiations within their existing sales processes, thus combining the traditional online advantage of reaching an out-of-area audience without the disadvantage of committing to a near-cost or below-cost price.”
CarWizz allows retailers to escape the race to the bottom encouraged by online brokerages and advertising platforms by only displaying hosted vehicles at list price, stated Nigel Barber, fellow-founder of CarWizz.