Ford will open its London-based GoDrive car-sharing service to the public.
The service offers flexible, practical and affordable access to a fleet of cars for one-way journeys with easy parking throughout the city.
The project started as one of more than 25 experiments that form Ford Smart Mobility, Ford’s plan to use technology and innovation to take the company to the next level in connectivity, mobility, autonomous vehicles, the customer experience and big data.
With the global car-sharing industry expected to exceed £3.8 billion by 2020, Ford is introducing GoDrive to target on-demand use and gain insight on emerging mobility trends and customers’ car-sharing habits. Ford is working with Londoners to understand their mobility needs and travel and parking patterns.
The pilot experiment launched with 100 registered members accessing zero‑emission Ford Focus Electric or low-emission Ford Fiesta 1.0-litre EcoBoost models from secure parking hubs near major public transport locations, such as Waterloo and Victoria railway stations.
Ford is now inviting 2,000 people to register for a free expanded service offering 50 cars across 20 locations.